PHYTO coloring experts created the first coloring with vegetable pigments and without ammonia, combining color performance, hair beauty and respect for the scalp. The PHYTOCOLOR formula is enriched with an unprecedented mixture of vegetable pigments from five dye plants, selected for their high pigmentation properties. Its high concentration, up to 74% depending on the tone, guarantees an intense, natural and nuanced color with luminous reflections, acting as a shine enhancer. The color does not fade and covers 100% of gray hairs from the first application. Contains a duo of precious oils and active components that enhance color: Monoi and Jojoba. Two 100% vegetable oils that act in synergy to beautify the hair and nourish the hair fiber.