Redken Pliable Rewind Styling Paste is a flexible, medium-hold texturizing paste that lets you create a variety of hairstyles on any hair length. It leaves hair looking hydrated and bouncy rather than rigid or dry, and it won't flake or build up.This versatile paste is perfect for adding texture and definition without stiffness, making it ideal for everyday styling. Key Features Brand Redken Product Type Styling Paste Hold Level Medium Texture Pliable, Texturizing Finish Hydrated, Bouncy Hair Type All Hair Types Flake Resistant Yes Build Up Free Yes Frequently asked questions .pu-faq[open]>summary .pu-faq-c{transform:rotate(180deg)} What hold level does this styling paste provide?It provides a flexible, medium hold. Will this paste leave my hair feeling stiff or dry?No, it leaves hair looking hydrated and bouncy rather than rigid or dry. Does this product flake or cause buildup?No, it does not flake or create any buildup. What hair lengths can this paste be used on?It can be used on any length of hair.