A densifying shampoo that works at the follicle level — tripeptides, Oleanolic Acid and Rice Amino Acids physically expand the hair shaft and promote denser growth over time for fine and thinning hair. The Moda Team Review Most volume shampoos create the feeling of fullness on wash day and fade by day two. Plumping Wash is not that. The tripeptide and Oleanolic Acid complex works at the follicle to promote a longer growing phase — which means, used consistently, you are changing the density of your hair over time, not just the texture on the surface. Rice Amino Acids physically expand the diameter of each individual strand. That is a structural change to the hair, not a coating. Ginger Root stimulates scalp circulation at the follicle level; Nettle fortifies the strand. Together they make this one of the most meaningful daily products a fine or thinning hair client can use. At Moda, the PLUMPING line is what we reach for first when a client tells us their hair feels like less than it used to be — not thinner ends, but less of it overall, or a flatness that starts at the root no matter what they do. This is the shampoo that starts that conversation off right. Why Moda Carries This Kevin Murphy was built on a skincare philosophy applied to hair — high-grade actives, lightweight formulas, results that come from what is actually in the bottle. As a White Haven salon, the highest status Kevin Murphy awards, we have gone deep into the training behind these formulas. The PLUMPING line is where we have seen the most consistent client results: hair that genuinely feels denser after 8 to 12 weeks of daily use. We recommend it with conviction because we have seen it work, not because it is on trend. Key Active Ingredients Oleanolic Acid (Hemsleya Root) + Tripeptide Complex: Kevin Murphy's exclusive THICKENING technology. Promotes lengthening of the hair's anagen (growing) phase, increasing density and fullness at the follicle over time with consistent use. Rice Amino Acids: Penetrate the hair cortex and physically expand the diameter of each strand — a measurable change to the structure of the hair itself, not a surface effect. Zingiber Officinale (Ginger) Root Extract: Stimulates microcirculation at the scalp, increasing nutrient delivery to the follicle and supporting healthier, stronger growth. Urtica Dioica (Nettle) Extract: Fortifies the strand from within and supports follicle health to reduce thinning over time. Bambusa Vulgaris (Bamboo) Extract: Mineral-rich antioxidant that protects hair integrity and adds natural shine. Moda Pro Tip Massage Plumping Wash into the scalp for a full 60 seconds — not a rinse-through, a real massage. The Ginger Root and Nettle need mechanical stimulation to activate circulation at the follicle; contact alone is not enough. Focus on the root first, work in sections if you need to, and keep the conditioner off the scalp so the follicle stays clear for the next wash. Not the Right Fit If... If your concern is dryness or damage rather than density and volume, Plumping Wash is not your best starting point — the formula prioritises follicle stimulation over moisture, and fine hair that is also dry or chemically compromised will do better starting with Repair Me Wash or Hydrate Me Wash. If you love the PLUMPING system but need more moisture, pair Plumping Wash with Plumping Rinse on the mid-lengths and ends only. How To Use Apply to wet hair and massage firmly into the scalp for at least 60 seconds — this is not optional, circulation stimulation is part of how the formula works. Work through lengths and rinse thoroughly. Follow with Plumping Rinse on mid-lengths and ends only, keeping conditioner off the scalp. On towel-dried hair, apply Body Mass or Thick Again at the root before blow-drying for maximum density and lift. Use daily for best results — the density-building actives are cumulative.
