They’re an often-overlooked marketing mix element that can highlight points in your appeals, direct mail packages, e-mail campaigns, and newsletters. “They have been an essential part of my marketing toolkit for ten years,” says web and graphic designer Martha Retallick, author of Postcard Marketing Secrets. “And they've brought me thousands of dollar’s worth of business.” That’s because you can afford to use them often. Postcards are economical to produce and to send. Since there’s less cost involved, you’ll be able to get in front of your readers more regularly – an important key to higher response rates. “But a postcard is so small!” Yep. Good postcard copy carries a single message. If you try to say too much, your jewel tool will be jumbled and lose its punch. Instead, zero in on one specific benefit for your reader or one particular action you want him to take. The voice of postcards: Give readers a special opportunity Announce a private sale Offer an exclusive discount Contact non-responders with a special offer Remind readers about an upcoming event Drive readers to a new product or service on your website Promote a contest or award Offer a free estimate Share news and information Announce your new or updated website Introduce a new service Introduce a new staff member Tease readers by telling them to be on the lookout for an upcoming offer, mailing or announcement Send a timely reminder of a seasonal task – changing clocks, preparing taxes, renewing a pledge Create urgency so readers will act Give a deadline for a limited offer List urgent prayer requests Solicit immediate help for an emergency or natural disaster Cultivate your list Share a piece of helpful information: when to list your piece of real estate, how to write to your sponsored child, what to include in a care package to a missionary Create a monthly postcard campaign series Thank readers for their support of a specific project or their purchase of a product Send a picture of your product and a reminder about how to use it Send a picture of a person your product or service impacts Tell a short story about how your product or service changed a life We offer our clients a postcard that is designed and suited for their unique purpose. To find out what we can do for you place your order and we will have our graphic designing team follow up with you in a timely manner.
