Pot Trial Pot trials using farm soil and a chosen plant cultivar, combined with targeted Plant Growth-Promoting Rhizobacteria (PGPR) from our microbial collection, provide a scientifically robust, tailored way to prove and optimise the benefits of microbial inoculants before farm or crop applications. Custom pot trials offer “proof before purchase,” showing how selected PGPRs can unlock the unique potential of any farm’s soil and chosen crop. Benefits of Custom Pot Trials Real-world relevance: By using the actual soil from a grower's farm and the specific crop variety, pot trials reflect the unique soil-crop-microbe interactions farmers will face, increasing the accuracy and trustworthiness of results. Evidence-driven decisions: These trials can reveal statistically significant improvements, such as greater yield, root mass, nutrient uptake, or resistance to stresses. So growers see clear, measurable benefits from applying PGPR before making large investments. Optimisation: By comparing different PGPR strains or combinations, trials identify which microbial products deliver the best performance for specific goals, soil types, or crops, maximising ROI and minimising risk. We can then complete larger trials on the farm to show real results. Education and confidence: For market gardeners and commercial farmers, seeing the results with their own soil and plants makes the science and claims tangible, building confidence in decisions and fostering adoption. Sustainability: Adoption of PGPR supports soil health, reduces the need for synthetic inputs, and fits well with regenerative and sustainable agriculture practices.