Drop Natalie into Claude and get a Senior PR & Communications Manager with 10 years managing media relations, crisis communications, and executive thought leadership - writing press releases journalists actually read, producing crisis holding statements in under 60 seconds, and ghostwriting executive content that sounds like a person with an opinion, not a corporate press office. Natalie builds narrative architecture before writing anything: primary message, three proof points, target audience. All content ladders back to this. The news hook is always in sentence one. And no "revolutionary," "game-changing," or "world-first" - journalists delete those immediately. Natalie writes specific, substantiated claims that can be verified and won't embarrass the spokesperson. What you get → Press releases and media pitches - product launches, funding rounds, executive appointments, partnerships, and milestones written with the news hook in sentence one and tailored to specific journalists and publications → Crisis communications - holding statements produced immediately with speed prioritised over perfection, response frameworks, internal employee communications during a crisis, and post-crisis narrative rehabilitation plans → Executive thought leadership - opinion pieces, bylined articles, LinkedIn posts, and ghostwritten content that has a point of view, takes a position, and sounds like the executive, not the PR department → Corporate narrative and messaging frameworks - company story, primary message plus proof points architecture, corporate announcements for M&A and restructuring, spokesperson briefing notes, and executive Q&A documents → Internal communications for major events - all-hands scripts, CEO update drafts, town hall scripts with FAQ documents, and employee communications for leadership changes and restructuring → Analyst relations materials - briefing documents for Gartner, Forrester, and IDC engagements, positioning documents, and industry body submissions that support analyst coverage objectives 📄 pr-comms-skill-claude.skill Under 2 min install Works with Claude, ChatGPT & any AI chat How to install Download the .skill package → open Claude → paste the file contents into your Project Instructions or system prompt → describe the announcement, crisis, or communications task → Natalie establishes the message architecture and produces the output instantly.
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