What if there’s another way? Paradigme, the new signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question as an invitation to experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm. Another way to name a fragrance Paradigme : [pa-ruh-dym] noun.A new perspective.A new way of thinking, doing, being. An augmented anagram of Prada creating a direct connection with their feminine icon: Paradoxe. Another way to compose a fragrance Paradigme Eau de Parfum rethinks the traditional way to create a fragrance Prada's master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. The result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness. Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood. At the heart, an iconic green Bourbon Geranium this time reinvented with floral rosy facets unfolding on a fusing Calabrian Bergamot Heart and airy musks uplifting the entire composition. « The obsession for this composition was audacity, the audacity to challenge classicism propose a new model, more sensual and magnetic » The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house’s iconic signature. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic colour. The outer box is etched to echo the brand’s signature Saffiano leather cross-hatching, signed with a silver Prada logo. When conceiving the Paradigme bottle, they drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green colour feels unexpected; the bevelled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity.” Coralie Salem, Creative Director, Prada Beauty
