Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair. Hard water can dull, dry, and damage the hair, leading to unpredictable or less-than-optimal color results. Diminish hard water build-up in just 3 minutes with PRAVANAs Purify & Revive collection. With PRAVANA's all-new Purify & Revive Collection, hair professionals now have a fast and effective way to diminish hard water & mineral build-up. Key benefits: Preps for color services by diminishing and shielding the hair from hard water & mineral build-up. Takes just 3 minutes to penetrate. Reduces prep time by 95%. Hair type: Colored Hair How to use: Before color treatment, divide the hair into sections and spray evenly, making sure not to oversaturate. Comb through hair. Wait 3 minutes. Apply color. Key ingredients: Binds to hard water & metals, converting them into conditioning agents that smooth and restore the hair cuticle Green Coffee Extract Keratin Proteins Silk Amino Acids
