Predictably Irrational

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Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely is a groundbreaking exploration of why we often make illogical choices—even when we think we're bei ng perfectly rational. With wit and insight, Ariely, a behavioral economist, reveals how our decisions are influenced by invisible forces like social norms, expectations, emotions, and relativity. This 304-page hardcover dives into questions like: Why do we overpay, underestimate, and procrastinate? How does the price of a placebo affect its effectiveness? Why are we more honest when we sign at the top of a form? Through clever experiments and real-world examples, Ariely shows that our irrational behaviors are not random—they’re predictable, and understanding them can help us make better choices in life, business, and relationships. Perfect for fans of psychology, economics, and decision-making, Predictably Irrational is both entertaining and enlightening—a must-read for anyone curious about the quirks of the human mind. Show more