Unlock the true potential of your marketing strategy with 'Predictive Marketing', a comprehensive guide that emphasizes the power of predictive analytics for all businesses. This essential primer provides a step-by-step approach to transforming your marketing from traditional methodologies to a data-driven, personalized experience. With 272 pages of insights and strategies, you'll learn to leverage machine learning technologies to enhance customer engagement, improve acquisition rates, and effectively re-engage lapsed customers. Understand the evolving landscape of marketing, where one-size-fits-all approaches give way to tailored, real-time interactions. This book guides organizations of all sizes through the implementation of predictive analytics, simplifying complex concepts into actionable plans.Whether you're a small business or part of a larger corporation, ‘Predictive Marketing’ offers practical tips to elevate your marketing campaigns. It’s time to shift towards a more strategic approach that emphasizes customer experience through intelligent data use. This is not just a book of theories—it's a practical roadmap to modern marketing success!Enjoy free shipping on your order with a delivery time of up to 6 weeks. Please note that orders cannot be canceled once placed. Invest in your marketing success today by embracing predictive analytics for a richer, more customized customer experience.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.Condition: BRAND NEWISBN: 9781119037361Year: 2015Publisher: John Wiley & Sons Inc (US)Pages: 272Description:Make personalized marketing a reality with this practical guideto predictive analytics Predictive Marketing is a predictive analytics primer fororganizations large and small, offering practical tips andactionable strategies for implementing more personalized marketingimmediately. The marketing paradigm is changing, and this bookprovides a blueprint for navigating the transition from creative-to data-driven marketing, from one-size-fits-all to one-on-one, andfrom marketing campaigns to real-time customer experiences. You'lllearn how to use machine-learning technologies to improve customeracquisition and customer growth, and how to identify and re-engageat-risk or lapsed customers by implementing an easy, automatedapproach to predictive analytics. Much more than just theory andtestament to the power of personalized marketing, this book focuseson action, helping you understand and actually begin using thisrevolutionary approach to the customer experience.Predictive analytics can finally make personalized marketing areality. For the first time, predictive marketing is accessible toall marketers, not just those at large corporations ? infact, many smaller organizations are leapfrogging their largercounterparts with innovative programs. This book shows you how tobring predictive analytics to your organization, with actionableguidance that get you started today.Implement predictive marketing at any size organizationDeliver a more personalized marketing experienceAutomate predictive analytics with machine learningtechnologyBase marketing decisions on conc
