Made with pregnancy-appropriate ingredients Thoughtfully formulated with gentle, carefully selected ingredients to support oral care during pregnancy. ✓ Hydroxyapatite ✓ Probiotics ✓ Vitamins C, E & B12 ✓ Xylitol ✓ Natural Foaming ✓ No Fluoride, SLS or Mint Oils { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What makes MamaSmiles Pregnancy Toothpaste different from regular toothpaste?", "acceptedAnswer": { "@type": "Answer", "text": "It is formulated specifically for pregnancy by practising dentists. It uses hydroxyapatite instead of fluoride, contains no artificial colours, flavours, or sugars, and is designed around the specific oral health changes that occur during pregnancy, including increased sensitivity and higher risk of gum inflammation." } }, { "@type": "Question", "name": "Is MamaSmiles Pregnancy Toothpaste safe to use during pregnancy?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. The formula is fluoride-free, using hydroxyapatite as the active remineralising agent. It contains no ingredients contraindicated during pregnancy. As with any new product during pregnancy, if you have specific concerns consult your dentist or midwife." } }, { "@type": "Question", "name": "Why does MamaSmiles use hydroxyapatite instead of fluoride?", "acceptedAnswer": { "@type": "Answer", "text": "Hydroxyapatite is a naturally occurring mineral that makes up approximately 97% of tooth enamel. It remineralises and strengthens enamel through the same mechanism your body uses naturally. It is gentle, safe during pregnancy, and supported by a growing body of peer-reviewed dental research as an effective alternative to fluoride." } }, { "@type": "Question", "name": "What are glycolipids and why does MamaSmiles use them?", "acceptedAnswer": { "@type": "Answer", "text": "Glycolipids are a plant-based, 100% natural foaming agent. MamaSmiles uses them instead of sodium lauryl sulphate (SLS), a synthetic detergent found in most conventional toothpastes that can irritate mouth tissue and worsen sensitivity -- particularly relevant during pregnancy." } }, { "@type": "Question", "name": "Can I use MamaSmiles Pregnancy Toothpaste alongside other oral care products?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. It fits into a standard twice-daily brushing routine. If you are unsure about combining products during pregnancy, check with your dentist or healthcare professional." } }, { "@type": "Question", "name": "Are MamaSmiles products vegan and cruelty-free?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. All MamaSmiles products are vegan and not tested on animals." } }, { "@type": "Question", "name": "Do MamaSmiles products contain sugar, artificial flavours, or colours?", "acceptedAnswer": { "@type": "Answer", "text": "No. No artificial colours, flavours, sugars, or unnecessary additives. Every formulation decision is made on the basis of safety and evidence." } } ] } { "@context": "https://schema.org", "@type": "Product", "name": "MamaSmiles Pregnancy Toothpaste", "url": "https://www.mama-smiles.com/products/pregnancy-toothpaste-peach-ginger-flavour", "brand": { "@type": "Brand", "name": "MamaSmiles" }, "manufacturer": { "@type": "Organization", "name": "MamaSmiles", "url": "https://www.mama-smiles.com" }, "description": "Fluoride-free, SLS-free pregnancy toothpaste formulated by dentists. Uses hydroxyapatite for enamel remineralisation with a gentle peach and ginger flavour designed to be tolerable during all trimesters, including the first.", "audience": { "@type": "PeopleAudience", "suggestedMinAge": 18, "audienceType": "Pregnant women" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "5.0", "reviewCount": "7", "bestRating": "5", "worstRating": "1" }, "additionalProperty": [ { "@type": "PropertyValue", "name": "Formulated by dentists", "value": "Yes" }, { "@type": "PropertyValue", "name": "Key Ingredient: Hydroxyapatite", "value": "Naturally occurring mineral that makes up tooth enamel. Supports enamel remineralisation and strengthens tooth surfaces through the same process the body uses naturally. A clinically studied alternative to fluoride." }, { "@type": "PropertyValue", "name": "Key Ingredient: Xylitol", "value": "Naturally occurring sugar alcohol that helps create an environment less hospitable to bacteria associated with tooth decay and supports saliva flow." }, { "@type": "PropertyValue", "name": "Key Ingredient: Cranberry Extract", "value": "Contains natural compounds that help reduce the ability of bacteria to adhere to tooth and gum surfaces, supporting cleaner teeth and healthier gums." }, { "@type": "PropertyValue", "name": "Key Ingredient: Probiotics", "value": "Supports a balanced oral microbiome, helping maintain healthy bacterial balance in the mouth to support gum health and fresh breath." }, { "@type": "PropertyValue", "name": "Key Ingredient: Vitamin C", "value": "Supports healthy collagen in gum tissue." }, { "@type": "PropertyValue", "name": "Key Ingredient: Vitamin E", "value": "Helps soothe and protect soft tissues of the mouth." }, { "@type": "PropertyValue", "name": "Key Ingredient: Vitamin B12", "value": "Supports the oral mucosa. Commonly depleted during pregnancy." }, { "@type": "PropertyValue", "name": "Key Ingredient: Cardamom", "value": "Natural flavouring that freshens breath and soothes gum tissue. Used instead of mint oils which are commonly poorly tolerated during pregnancy, particularly in the first trimester." }, { "@type": "PropertyValue", "name": "Key Ingredient: Ginger", "value": "Supports comfortable brushing during pregnancy, particularly for those experiencing nausea or heightened sensitivity to strong flavours." }, { "@type": "PropertyValue", "name": "Fluoride-free", "value": "true" }, { "@type": "PropertyValue", "name": "SLS-free", "value": "true" }, { "@type": "PropertyValue", "name": "Mint oil-free", "value": "true" }, { "@type": "PropertyValue", "name": "Suitable for morning sickness", "value": "true" }, { "@type": "PropertyValue", "name": "Vegan", "value": "true" }, { "@type": "PropertyValue", "name": "Cruelty-free", "value": "true" }, { "@type": "PropertyValue", "name": "Safe during pregnancy", "value": "true" } ] }
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