At a glance Grade: Everyday Cultivar: Blend of Yutakamidori, Yabukita and Asanoka Origin: Kyushu, Japan Certification: JAS certified organic Size: 50g pouch · around 25 serves Taste: Fuller-bodied, robust Made for: Lattes, iced matcha, smoothies, baking Caffeine: 60–70mg per 2g serving A full, rounded flavour that holds its own in lattes, smoothies and iced drinks. Bolder than our Ceremonial grade, Everyday Matcha is built for the cups you reach for every morning. About the cultivar blend Our Everyday Grade is a blend of three Japanese cultivars: Yutakamidori for body, Yabukita for balance and Asanoka for aroma. Each plays a role in why this matcha holds its flavour through milk, ice and other ingredients. All three cultivars are shade-grown on organic farms in Kyushu, Japan. The shade period increases L-theanine content in the leaf, which is the amino acid behind matcha's calm, focused energy. Everyday vs. Ceremonial: which one? Both grades are JAS certified organic, single-origin Kyushu, and single-ingredient. The difference is in how they taste and how they are best used. Everyday Matcha has a fuller, bolder flavour that cuts through milk and ice. It is the better choice for lattes, iced matcha, smoothies, baking, and any drink where matcha is one of several ingredients. Ceremonial Grade Matcha is smoother, more delicate, and best whisked with water and drunk on its own. It is the traditional choice for a straight bowl of matcha. If you drink matcha mostly as a latte or blended drink, start here. If you want a pure, whisked matcha experience, start with Ceremonial. Many of our customers keep both on hand. Why organic matters Less than 5% of tea farms in Japan are certified organic. Organic farms need to sit high on ridges and mountaintops, separated from conventional fields so rain does not carry pesticides into their soil. It is harder to grow, more expensive to produce and far less common. We chose organic because matcha is different from other teas. You drink the whole leaf, ground to a fine powder. Nothing is steeped and discarded. What goes into the soil goes into you. Every batch is JAS (Japanese Agricultural Standard) certified organic. Vegan, gluten-free and dairy-free. Lab-tested for pesticides and radiation. What you get A 50g pouch, around 25 servings. Roughly a month of daily cups, depending on how strong you like it. Ways to enjoy Whisk it traditionally, blend it into a latte or shake it over ice. Everyday Matcha also works well in smoothie bowls, baking and homemade treats. For step-by-step preparation, see our guide on how to make matcha. Pair it with a bamboo whisk for the best texture, or use a milk frother if you prefer the shortcut. Health and matcha Matcha is rich in catechin antioxidants (particularly EGCG) and contains L-theanine, an amino acid linked to reduced stress and improved focus. A 2g serving contains 60–70mg of caffeine, roughly two-thirds of a cup of coffee, released more gradually thanks to L-theanine. Read more about matcha and metabolic health. Free shipping Australia-wide · JAS certified organic · 30-day returns
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