Pret x Cystic Fibrosis Foundation: Ride for a Cure Why the Rose Graphic? The design of the CFF 65 helmet pays tribute to the term "65 Roses," a phrase used by young children with cystic fibrosis to describe their disease. It's a symbol of strength, resilience, and hope. About Pret and the Cystic Fibrosis Foundation The Cystic Fibrosis Foundation has been at the forefront of the search for a cure, and Pret has been proud to support their efforts. As a long-time sponsor of the American Airlines Celebrity Ski event, we've helped raise over $40 million for CF research. In 2023, we took it a step further by donating 10 special edition CF Fury X helmets, which were auctioned off at the event, raising nearly $50,000 for CF research. The CF Foundation's work has made an incredible impact, increasing life expectancy for those with CF from just 17 years to over 50 years. Pret believes that with continued dedication and support, a cure for CF is not just a dream, but a reality we’re working toward. Let’s ride together for a future where CF stands for Cure Found.
