Crafted for culinary excellence, this sophisticated blend of Prime Rib is designed to elevate your cuisine to the highest standard. It creates a beautifully seasoned crust that caramelises during roasting, sealing in succulence while enhancing the natural richness of the meat. The result: a tender, flavour-forward prime rib with depth, balance, and a finish worthy of the finest dining table (or BBQ, your choice!) Expertly blended and packaged in Canada with a curated selection of the finest spices sourced worldwide! Ingredients: Spice Mix (Chilli flakes, Black Pepper, Coriander, Cumin),Smoked Salt, Sugar, Acidity Regulator (Citric Acid), Dehydrated Garlic, Dried Onion, Herb Mix (Bay Leaf, Oregano, Thyme), Natural Lemon Flavouring (9%). Contains: Sulphites. Allergy advice: May contain traces of sesame, mustard, gluten, and tree nuts. Preparation Suggestion For 1kg beef ribs, create a marinade using: 5 tbsp Prime Rib Rub 1 tbsp mustard paste 2 tbsp balsamic vinegar 2 tbsp ginger & garlic paste 3 tbsp olive oil 1 squeezed lemon Wash and marinate thoroughly, leave 2-12 hours in the fridge. Grill on BBQ or place in oven at 190°C until fully cooked. For best results, placed seasoned ribs into your preheated smoker at 120°C for 3 hours. Manufactured by The Canadian Spice Company® Imported and Distributed in the UK by Shifa Foods Limited®