What It Is: This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.* What It Does: The Original Prime Time Primer is back, for real—24hr makeup extension and oil control.* This clean, mattifying formula smooths texture, blurs pores, and nourishes skin with antioxidant-rich vitamins C+E and mineral-rich sea water for a healthier-looking complexion. Proven Results: The 24hr makeup extending and mattifying primer you love is back for real* Clean, silky gel formula glides on seamlessly,* to prep skin for makeup Mineral powered, breathable **, oil-controlling formula* smooths skin instantly** and overtime*** Clinical Claims*: 24hr extended makeup wear & oil control 27% smoother skin after 4 weeks of use 23% reduction in pores after 4 weeks of use 21% improvement in look of bare skin immediately and 15% improvement after 4 weeks of use Crease-proof, sweat-proof, humidity-proof, and waterproof Consumer Claims: 100% agree it smooths skin instantly** 95% agree it improves the appearance of skin texture overtime*** 96% agree it soothes and nourishes skin over time*** 90% agree it helps control shine over time*** 91% saw immediate pore improvement*** Consumers agreed it offers comfortable wear, layers well under makeup, and doesn’t pill ** *based on an independent clinical test of 30 panelists** based on an independent consumer test of 30 panelists*** based on an independent consumer test of 30 panelists using foundation+ primer
