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A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram. Specifications:Format: HardbackSize: 245 × 210 mm (9 5/8 × 8 1/4 in)Pages: 320 ppIllustrations: 1350 illustrationsISBN: 9780714864730 Show more