#html-body [data-pb-style=H5W7PKV]{background-color:#fff;text-align:center;border-style:solid;border-color:#1c1464;border-width:2px;margin-top:50px}#html-body [data-pb-style=F0KALGD],#html-body [data-pb-style=GXK0KDD],#html-body [data-pb-style=H5W7PKV]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll;margin-bottom:40px}#html-body [data-pb-style=GXK0KDD]{border-style:solid;border-color:#1b1464;border-width:1px;margin-left:15px;margin-right:15px;padding:15px}#html-body [data-pb-style=F0KALGD]{padding:60px 10px}#html-body [data-pb-style=T1KA31V]{text-align:center;padding-left:10px;padding-right:10px;padding-bottom:20px}#html-body [data-pb-style=JYE9U3H],#html-body [data-pb-style=YY043FA]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll;width:50%;padding-left:10px;padding-right:10px;align-self:center}#html-body [data-pb-style=CU7KV8P]{border-style:none}#html-body [data-pb-style=JNSEGF8],#html-body [data-pb-style=XQ4FSG3]{max-width:100%;height:auto}@media only screen and (max-width: 768px) { #html-body [data-pb-style=CU7KV8P]{border-style:none} } FSS PROCUTIGEN® HOLD ProCutiGen® Hold is an incredible scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care – repair beyond the bond ProCutiGen® Hold is capable of modifying hair shape while protecting it from styling damage. Rather than focusing on repairing broken bonds that occur during physical and chemical stress, ProCutiGen® Hold consists of bivalent cationic peptides that create a de novo cuticle on the hair to prevent damage from happening in the first place. Cuticle preservation is essential to prevent hair damage. The cuticle is the outermost layer of the hair, composed of overlapping cells that shield the cortex,while holding moisture and protecting hair from the environment. Damage to the cuticle compromises the structural integrity of the hair shaft, making hair prone to breakage. Utilizing the concept of synthetic biology, ProCutiGen® Hold is a bivalent cationic lipopeptide that self-assembles into a neo-cuticle on the hair. The formation of this biomimetic cuticle helps to retain style while offering protection from harsh styling treatments to promote healthy hair. Given the nature of the hair, it can be rather difficult to straighten or curl the hair for long periods of time without inflicting damage. This is because keratins found in hair are very strong and insoluble fibrous alpha-helical proteins. Damage that occurs to hair after chemical treatment is a result of the structural integrity of the’ cuticle being compromised. When the structure of the hair cuticle is degraded, hair is more susceptible to breakage. Hair needs a solid foundation to prevent damage,and the building block of hair is protein. Our hair is full of protein, which is necessary to strengthen and restore the hair fiber. Bamboo gets its strength from being rich in protein, silica, and various vitamins and minerals – which can help restore the strength of the hair. ProCutiGen® Hold is a lipopeptide derived from bamboo protein, harnessing the natural strength of bamboo for hair protection. The bivalent cation of ProCutiGen® Hold is the anchor to secure the neo-cuticle, as hair is naturally anionic. The specific amino acid composition, the structural material of the anchor, allows these properties which differentiate the bio-films formed by the ProCutiGen® line. Film-forming properties are a popular claim in hair care, however this is boring and usually misleading. A film can loosely be defined as a thin layer of something, by that definition, water on the skin is a film. A bio-film is of much more interest; a polymeric chain forming a conglomeration of proteins, amino acids and polysaccharides that creates a complex, supporting, interwoven matrix on the hair cuticle. A major benefit of the bio-film is its action as a scaffolding rather than a true barrier. Able to support and protect hair, this bio-film allows for hair that is strong enough to hold style longer. It is this bio-film that promotes the exhibition of properties such as moisturization, pH balance, barrier protection, and additionally, protection from hair styles falling flat after a prolonged period. BENEFITS Bond repair is so last year. ProCutiGen® Hold utilizes the concept of synthetic biology to self-assemble into a biomimetic neocuticle on the hair. The formation of this biomimetic cuticle helps to retain style while offering protection from styling damage to promote healthy hair. ProCutiGen® Hold is an ideal ingredient for use in a wide range of hair care applications to improve styling retention while protecting hair from damage. Incorporate ProCutiGen® Hold into shampoo, conditioner, and styling applications to offer revolutionary ProBonding protection! Our products are for cosmetic and personal care formulations only; External Use Only. We recommend working with a chemist or a formulator if you’re not advanced in formulating. Statements contained herein have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat and cure, or prevent disease. FSS20831 Phyllostachys Bambusoide Extract
