Prodrive Racing Simulator

MERCHIÉLAGO BOUTIQUE Verified independent store

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Already considered a piece of sculptural art and the world’s most beautiful racing simulator, new partnerships with traditional British ateliers lean deeply into the car and yacht racing cultures that inspired its creation. These refinements are further bolstered by audio artisans Bang & Olufsen. Combined, these offer customers real creative licence to personalise and marry heritage craftsmanship with technological advancement. The simulator was originally the brainchild of ex F1 team principal, David Richards, Chairman of Prodrive, the multidisciplined motorsport and advanced engineering group and designed by world-renowned automotive designer Ian Callum. Customers of the Prodrive Racing Simulator often specify a commission to complement an extensive luxury performance car collection. Just as the customer’s vehicles are specified to reflect the owner’s personality, the simulator can now also be tailored to fit seamlessly, or stand out, in their home where they can enjoy unleashing their competitive spirit or, for those actively involved in motorsport, it can be a vital pre-race practice tool. Show more