How can someone utilise visual rhetoric, the techniques and/or strategies used to visually ‘wrap’ a specific target group, and then turn around to ‘unwrap’ your audience and how can you get your audience morally involved in your presentation? The Question is on visual communication, and visual rhetoric in particular, are predominantly results-oriented, in other words, using the image to convince the viewer that he or she is required to do something or find something. It’s a compelling tone that is more than the unsuspecting viewer suspects because, although he or she is being engaged in an honest way, there is really no room for a reply. Furthermore, the sender is solely and purely in total control of this communiqué. Add to this the fact that the sender is often a wealthy and thus a well-positioned, commercial enterprise. How can visual rhetoric be applied to engage the public in an active and moral way through the use of the appearance and content of a visual presentation? And by extension, how can design contribute to a self-confident and critical cultural climate? Type: newspaper Dimensions: 280 x 420 mm / 11 x 16.5 inch Editor: Rudi Laermans Author: Rudi Laermans Graphic: Karen van de Kraats
