Product Planning Essentials

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Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers str ategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition • Addition of two chapters on design and legal considerations. • Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. • Simplified technical discussions of planning techniques for improved comprehension. • Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.ASIN: 076562608XVSKU: GBV.076562608X.VGCondition: Very GoodAuthor/Artist:Kahn, KennethBinding: PaperbackNote: Any images shown are stock photographs and product may differ from what is shown. Condition Notes: Ex library book with stickers and stamps. No writing. Show more