A classic that wakes you up before the razor does.Proraso’s original icon, this pre-shave cream softens facial hair and preps your skin for a smoother, closer shave—delivering that unmistakable menthol kick that sharpens your senses instantly. Eucalyptus tones and purifies the skin, while the rich, creamy base reduces irritation and razor drag. It doubles as a post-shave cream to cool, calm, and hydrate. Whether you use it to start strong or finish clean, it’s a staple in barbershop grooming for a reason. Made in Italy. Why we stock it Because nothing beats the clean snap of menthol—and a shave that feels better before it even begins. How to use As a pre-shave:Massage into damp skin before applying shaving cream or foam. As an aftershave:Apply a small amount to clean, dry skin after shaving to soothe and refresh. Good for Smoother, closer shaves Reducing irritation and razor drag Refreshing pre-shave prep Cooling, calming post-shave recovery Classic barbershop routines