The Italians perfected prosciutto.Our founder tattooed it onto his arm.We embroidered it onto a hat. Lost keys. Emotional spirals. Weddings. Pathetically sad break-ups. Funerals. Hangovers. Couches you definitely shouldn’t be lying on naked. Prosciutto improves situations it was never invited into. That’s why we needed a hotline — for all times, any time, 24/7.With more embroidery than fabric, this hat delivers San Daniele levels of luxury directly to your forehead. This is not a hat.This is a coping mechanism. Prosciutto 24-Hour Hotline.Call it whenever life collapses — or needs to be celebrated. Inspired by our founder’s singular prosciutto tattoo, this piece features his handwriting — lovingly, obsessively, religiously embroidered. There is more stitching than common sense. More thread than restraint. This is not a joke.This is not nostalgia.This is not streetwear. It is an artefact. A first-edition object of devotion.50 made. No more.(Well — only 50 for the first edition. Judging by demand we’re fairly confident we’ll be reordering by Monday.)
