Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great course. With our Prospecting and Lead Generation course, participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy. Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Course Outline Module One: Getting Started Module Two: Prospecting Make it a Priority Identify Your Ideal Prospect Choose Prospecting Methods Make it a Habit Case Study Review Questions Module Three: Traditional Marketing Methods Cold Calling Direct Mail Trade Shows Networking Case Study Review Questions Module Four: New Marketing Methods Social Networks Search Engine Marketing Email Marketing Display Advertising Case Study Review Questions Module Five: Generating New Leads Become a Brand Webinars Blogs Engaging Video Case Study Review Questions Module Six: Avoid Common Lead Generation Mistakes Limiting Channels Failure to Provide Value Failure to Connect Failure to Try Case Study Review Questions Module Seven: Educate Prospects Content Creation Stand Out from the Competition Fill Customer Needs Always Deliver on Promises Case Study Review Questions Module Eight: The Pipeline Contact Meet Propose Close Case Study Review Questions Module Nine: Follow up Communication Know Your Leads Move Quickly Know How to Respond Set Future Meetings Case Study Review Questions Module Ten: Track Activity Use the Appropriate Tools Assess Your Advertising Sources Record Information about Leads Assess ROI Case Study Review Questions Module Eleven: Create Customers Develop Relationships Show Genuine Interest Be Professional Show Reliability and Integrity Case Study Review Questions
