Public Relations For Dummies

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Proven techniques that maximize media exposure for your businessA seasoned PR pro shows you how to get people talkingWhen it comes to public relations, nothing beats good word of m outh. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.Discover how to* Map a winning PR strategy* Grab attention with press releases, interviews, and events* Cultivate good media relations* Get print, TV, radio, and Internet coverage* Manage a PR crisis Show more