Pueo & Loulu Aloha Shirt by David Shepard THE STORY BEHIND THE HAND-DRAWN DESIGN The Hawaiian Pueo, also known as the Hawaiian Short-eared Owl or Asio flammeus sandwichensis, holds both environmental and cultural significance across the Hawaiian islands. The majestic and elusive owl is respected as an ‘aumakua or family guardian spirit by native Hawaiians. In mo’olelo (traditional stories), the Pueo is believed to embody the spirits of deceased ancestors and is considered a protector. Its presence is thought to bring guidance and warnings to those who encounter it. Ecologically the Pueo plays an important role, praying on rodents and other small animals that can become pests. Unfortunately, habitat loss, introduced predators, and vehicular collisions threaten the Pueo population. Collaborative initiatives between local communities, scientists, and government agencies aim to preserve the Pueo for future generations. The Pueo serves as a powerful symbol of the interconnectedness between the natural world and the Hawaiian culture, emphasizing the importance of preserving both for future generations. PRODUCT SPECS 96% polyester and 4% elastane premium blend Fabric is smooth, lightweight, and durable Real coconut buttons Print-matched left chest pocket Button-down shirt plus button on the back of the collar Limited quantity print Designed, cut, and sewn in Hawai‘i on imported fabric Fabric prints are hand-drawn Ideal for business casual, weddings and more
