Pump Blonde Perfect Shampoo 250ml Keep blonde, silver and grey hair looking cool, bright and salon-fresh with the Pump Blonde Perfect Shampoo. Formulated with ColourRight Blonde Technology, this nourishing purple shampoo gently cleanses while depositing violet pigments to help neutralise unwanted yellow and brassy tones. Designed to balance effective toning with nourishment, the formula cleanses without stripping moisture while helping protect blonde colour from fading. It's ideal for natural and colour-treated blondes, platinum and ash tones, highlighted or balayage hair, and grey or silver hair. Formulated with Provitamin B5 to strengthen and hydrate, Argan Oil to nourish and add shine, and Aloe Vera Leaf Juice to soothe the scalp and provide lightweight hydration. Hydrolysed Soy Protein also helps strengthen fragile strands and improve resilience. Finished with a fresh blend of orange, creamy gardenia and jasmine. Why You'll Love It Neutralises unwanted yellow and brassy tones Helps maintain cooler, brighter blonde and grey hair Gently cleanses without stripping moisture Helps protect blonde colour from fading Supports dry, damaged and chemically treated hair Helps strengthen fragile strands Adds hydration, softness and shine Suitable for natural and colour-treated blondes Curly Girl friendly Contains Provitamin B5, Argan Oil and Aloe Vera Leaf Juice How to Use Wet hair with lukewarm water. Apply a small amount of shampoo to your palm, rub together, then massage into the roots, avoiding the ends. Leave for 3 minutes, then rinse thoroughly. Follow with Pump Blonde Perfect Conditioner. Pro Tip: You may only need to use the Blonde Perfect Shampoo once a week or every second wash. Alternate with a regular shampoo and adjust the leave-in time depending on your desired toning result. Colour-treated hair may tone more quickly than natural hair. Ingredients Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-12 Dimethicone, PEG-150 Distearate, Phenoxyethanol, Parfum, Tetrasodium EDTA, Polyquaternium-10, Citric Acid, CI 60730 (Acid Violet 43), Panthenol, Benzoic Acid, Sodium Benzoate, Dehydroacetic Acid, Hydrolysed Soy Protein, Argania Spinosa Kernel Oil, Aloe Barbadensis Leaf Juice, Hexyl Cinnamal, Linalool, Terpineol
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