The fall bar for the customer who walks past pumpkin spice. Warm pumpkin over a malty base — pumpkin bread, not pumpkin pie — which is exactly why it sells to the half of your floor that finds the sweet stuff cloying.Why beer in soapReal ale goes into every batch, and it is the first ingredient on the label. The natural sugars in the brew build a lather that is noticeably thicker and creamier than a standard bar — it is the difference customers feel in the first ten seconds, and the reason beer soap converts on a sink tester better than almost anything else on the shelf.The question every retailer gets asked: no, there is no alcohol in the finished bar. The beer is boiled and frozen before it ever reaches the pot, so what is left is the sugar and the body, not the alcohol.Who buys itThis is the bar that sells to men who would not otherwise stop at a soap display, and to anyone shopping for one. It reads as a craft product rather than a bath product, which makes it a natural fit next to the register in a taproom, a men's shop, or a general store — and a reliable hostess and Father's Day gift the rest of the year.On your shelfShips boxed and retail-ready, so it merchandises without a shelf talker or an explanation. Roughly 4 oz, 98% naturally derived, built on shea and cocoa butter with olive, sweet almond, sunflower and coconut oils.Cold-process and made by hand in small batches in Monroe, Georgia since 2003.