PURE HYDRATE Water Based Serum That Turns Your Skin Deeply nourishing skin serum that targets and improves even the driest of complexions. Every bottle is enriched with skin-boosting ingredients like Sodium PCA, Niacinamide, Ceramides, and vegan Glycerin, which all work together to lock in hydration and leave you with plumper and brighter skin. Aloe and Chamomile to calm and cool inflammation for clearer healthy skin. Unlike Hyaluronic Acids, our natural hydrant provides deep moisture and extra hydration without the sticky residue, effectively improving your skin over night. You can wave goodbye to dehydrated and water quenched skin and instead welcome a radiant and refreshed complexion, with visibly improved skin texture and less fine lines. For optimal results and to seal hydration further, use Pure Moisture from our daily skincare range.