Pure Performance Styler

The LumaBella™ Pure Performance Styler is our professional-quality flat iron that delivers high-quality, consistent heat distribution with an ultra-smooth glide. It features some o f our most advanced technology, including premium ceramic plates, a dual heating system, a temperature dial with 5 heat settings, temperature memory, 15-second heat-up, a luxury swivel cord, and a 4-year product warranty. 15X more ceramic for consistent heat distribution* 5X longer-lasting performance* 2x better heat* 2x smoother glide* *vs. standard Spectrum Brands straightener. Features and Benefits DUAL HEATING SYSTEM This styler is built using two independent, infrared heating elements. This dual heating system provides more consistency and uniform heating from root to ends. 1" CERAMIC, FLOATING PLATESHigh-quality ceramic plates deliver consistent heat distribution and an ultra-smooth glide, while enabling a long-lasting performance. The floating plate design ensures constant contact with the hair from any angle to reduce snagging. MEMORY FUNCTION This styler uses smart memory functionality for more efficient styling at your personalized settings. Every time you use the styler, it will automatically adjust to the last temperature setting used. 5 HEAT SETTINGSAdjustable temperatures from 300° to 450° F for a variety of hair types and styling options. 15-SECOND HEATThanks to the advanced ceramic plates and dual heating system, this styler warms up in just 15 seconds. LED DISPLAYThe convenient, easy-to-read display notifies you of the temperature setting. AUTO SHUT-OFFThis safety feature automatically turns off the device after 60 minutes for convenient, worry-free use. VARIETY OF STYLING OPTIONSThe plate size and style enable a variety of styling options, from wavy curls to sleek and straight. LUXURY SWIVEL CORDExtra-long, pro-length cord is reinforced with fabric and allows for flexibility in styling anywhere. 4-YEAR WARRANTYOne of the longest product warranties available in the industry. Heat Settings Temp. Hair Type • 300˚ F Very fine, fragile or damaged hair •• 340˚ F Very fine, fragile or damaged hair ••• 375˚ F Normal, easy-to-straighten hair •••• 410˚ F Thick, difficult-to-straighten hair ••••• 450˚ F Thick, difficult-to-straighten hair Downloadable User Guide (PDF) Advanced Plate Technology Everything about these plates is premium. The 1” plates are made from the highest quality ceramic for fast heating times and even heat distribution when styling. This results in a smoother glide and faster styling. The plates are floating and rounded on the ends, which provides a smooth, snagless glide. This extra give in the plates creates constant contact with the hair from virtually any angle without any pull on the hair. Dual Heating System This styler features two independent, infrared heating elements. Each plate has its own heating element, which provides faster, more precise and more consistent heat than a styler with a single element. This styler delivers 2x better heat than a standard Spectrum Brands straightener. Show more