Ingredients you understand Organic Naturally nutritious (protein, calcium, fiber and more) Powered by veggies (purple sweet potato) More cheese, no fillers No seed oils No preservatives No dyes No added salt Purple Power brings real vegetable nutrition to a childhood favorite with organic purple sweet potato, a naturally vibrant root vegetable rich in anthocyanins, the same antioxidant plant compounds found in blueberries and other deeply colored foods. These naturally occurring pigments help protect cells from oxidative stress while supporting overall wellness and healthy development. Purple sweet potatoes also provide complex carbohydrates for steady energy, naturally occurring fiber for digestion, and a gentle sweetness kids naturally enjoy. Its bold purple color comes entirely from real vegetables and naturally occurring plant pigments, never artificial dyes, synthetic colorings, or unnecessary fillers.