A gentle cleansing private label purple shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in blonde, silver, or lightened brunette hair. • Provides color-neutralizing and nourishing benefits to lighter hair tones• Extra-mild formula gently cleanses and smooths the cuticle• Cool violet pigments help to brighten and/or enhance blonde, gray, or whitehair while neutralizing yellow tones• Removes brassiness caused by natural factors such as the environment,discoloration or sun exposure• Restores vibrancy to blonde and highlighted hair• Hydrates and adds shine• Improves humidity resistance Key Ingredients: MOROCCAN RHASSOUL CLAY – One of the most sought-after clays, Rhassoul clay is a ‘living clay’ from the Atlas Mountains of Morocco and is a natural mineral powder.Removes impurities without stripping natural oils in hair and scalp. Rhassoul is unique in that it behaves as both a cleanser and conditioner.It draws out toxins, buildup, and impurities but also leaves hair soft, smooth, and glossy. VIOLET EXTRACT – Because of their strong anti-oxidative properties, extracts from the violet flower also help impart protection against damage that causes discoloration. Furthermore, violet extract improves elasticity and makes hair stronger and healthier.
