Purple Shampoo is formulated to brighten blonde, grey or white hair and remove brassy or yellow tones. It is sulphate free and kind to hair, helping to protect colour and retain moisture. It also contains ingredients with moisturising and strengthening properties. Benefits Blonding, brightening, moisturising, cleansing Removes brassiness and yellow tones Gentle cleansing without sulphates, helps retain moisture and structure of the hair Moisturising, conditioning and strengthening UV filters to protect from sunlight Anti static Application & How It Works The formulation will remove brassy and yellow tones and brighten the hair colour. The shampoo uses gentle, sulphate free derivatives which will not open the cuticle and strip the hair of oils. This will help retain moisture, the structure of the hair and is essential to protect against colour fade. There are added ingredients to add moisture which will help prolong colour tone, depth and vibrancy. UV filters will help protect the hair from sunlight. Apply a small amount of Purple Shampoo to wet hair, distributing evenly. Massage the scalp using the tips of your fingers and work the product through to the mid-lengths and ends. Leave on for 3-5 minutes depending on the effect you require (if left on white/porous hair for a longer time, a pale purple glow will be achieved). Rinse out and repeat. Suitable for Hair Types Blonde Hair. White Hair. Grey Hair. Bleached hair. Highlighted hair. Fragrance & Ingredients Cruelty free Vegan friendly Made in the UK Free from sulphates & parabens Fragrance A soothing fragrance of lavender, lime and basil. The different fragrances in the shampoos and conditioners have been chosen to blend and compliment each other. Key Ingredients Purple toner to neutralise yellow tones in blonde or lightened hair. Coco-Glucoside and Cocamidopropyl Betaine (coconut and fruit sugar derived surfactants) that help cleanse hair gently, without opening the cuticle and stripping the hair of oils. Plant-based proteins (including soy and wheat hydrolized proteins) to help moisturise, add strength, improve shine and manageability of hair. Proteins penetrate the cuticle to help prevent breakage and split ends. Vitamin E antioxidant helps to support a healthy scalp and hair follicles. Ginger root oil to promote a healthy scalp and follicle, and help prevent split ends. Guar bean derived resin with anti-static properties to help prevent frizz, whilst leaving the hair feeling lightweight. Lime fruit extract to help regulate the scalps oil production. Basil oil to help regulate the scalps oil production. Lavender oil to help soothe the scalp and condition hair. Delivery Free 2-4 day delivery on orders over £25. Orders under £25 will have a £3.95 delivery charge. Delivery can only be made to addresses within the United Kingdom. Full details of our delivery service can be found here. Free Tote Bag on orders over £40 When spending over £40 simply add the Tote Bag to your basket to receive the Collinge & Co Tote Bag for free.
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