1. neutralize brassy tones The color purple cancels out yellow, that’s why purple shampoo is used to neutralize the yellow/brassy tones in blonde and red hair to reveal a brighter, healthier color. 2. strengthening Enriched with biotin to boost shine, reduce dullness, and strengthen hair. With just one use, you can enjoy smoother, stronger, and more vibrant color. 3. add shine Purple shampoos are designed to help boost your natural highlights and make them shine in a healthy way. 4. first of its kind Ingredients Kitsch's Biotin Purple Toning Solid Shampoo and Conditioner Bar is the first of its kind to be enriched with biotin to boost shine, reduce dullness, and strengthen hair. Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Vegetable Glycerin, Hydrogenated Castor Oil, Guar Hydroxypropyltrimonium Chloride, Natural Fragrance*, Biotin (Vitamin B7), Violet No. 2 (CI 60730). *Natural fragrance derived from plants. Free of parabens, phthalates, silicones, sulfates, & artificial fragrance Fragrance: Orange Blossom & Jasmine
