Kitsch's Purple Solid Shampoo bar is the world's first infused with Biotin! It is safe for blondes, grey & white hair, including color-treated, highlighted, & natural. Highly effective, it neutralizes unwanted brassiness and yellow undertones. Biotin helps to boost shine, reduce dullness & strengthen your hair. After a single wash, you'll notice smoother, stronger & more vibrant hair. Key Ingredients/ Ingredients: Biotin, Coconut Oil, Castor Oil, Shea Butter, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Vegetable Glycerin, Hydrogenated Castor Oil, Guar Hydroxypropyltrimonium Chloride, Natural Fragrance*, Biotin (Vitamin B7), Violet No. 2 (CI 60730). *Natural fragrance derived from plants 3.2 oz / 91 g Free of parabens, phthalates, silicones, sulfates, & artificial fragrance Orange Blossom & Jasmine Leaping Bunny certified No single-use plastic Made in the USA How to Use: Wet bar & press on from lengths to ends for even toning. Finger-comb hair to detangle and let sit for 1-3 minutes for desired toning intensity. Rinse, repeat or use as a leave-in conditioner. About the Brand: Kitsch was founded by Cassandra Thurswell at the age of 25 in 2010. Kitsch quickly became a beauty powerhouse built on positivity and hard work. The brand now supplies a full range of beauty products in over 20,000 retail locations worldwide. They focus on fostering community with elevated, reliable and sustainable beauty solutions.