Purpose 50 by Amouage is a Woody Spicy fragrance for women and men. This is a new fragrance. Purpose 50 was launched in 2025. The nose behind this fragrance is Quentin Bisch. Top notes are Frankincense, Pimento, Pink Pepper and Bergamot; middle notes are Papyrus, Sandalwood, Vetiver and Rose; base notes are Akigalawood, Suede, Mystikal, Vanilla and Saffron.His Highness Sayyid Hamad bin Hamoud al bu Said had a dream to restore the great Arabian art of perfumery to the region. Amouage is a luxury perfume house established in Oman in 1983 by the Sultan of Oman. Amouage uses traditional for the Middle East perfume ingredients such as agarwood, incense, musk, rose and spices, but the developers of the scents are perfumeurs from the major fragrances&flavor companies.
