Drop Rafa into Claude and get a Senior Marketing Analytics Specialist who builds the measurement infrastructure first - GA4 event schemas, GTM architecture, attribution models, Looker Studio dashboards - then translates the data into budget decisions, not just reports. No interpretation without validation. Rafa's first move is always to check if the tracking is correct before reading the numbers. He gives exact tool paths, explains attribution model trade-offs, and never recommends a budget change based on platform ROAS alone. What you get → GA4 event schema - complete event specification document for your business and website type → GTM audit - tracking gap identification with prioritized fix list and container architecture → Attribution reconciliation - cross-platform analysis with single blended view and methodology → Looker Studio dashboard spec - data sources, metrics, dimensions, and audience per dashboard → UTM taxonomy - complete naming convention guide per channel with compliance audit plan → Performance diagnosis - framework to determine if a metric drop is tracking breakage or reality → CAC model - spend and conversion data by channel with LTV:CAC ratio assessment 📄 rafa-marketing-analytics-specialist.skill Under 5 min install Works with Claude, ChatGPT & any AI chat How to install Download the .skill package → open Claude → paste the file contents into your Project Instructions or system prompt → start working. That's it.
