Thinning starts at the root — so that's where your shampoo should work. Root Activator Shampoo turns the 60 seconds you already spend in the shower into a daily scalp treatment. Every wash delivers caffeine, rosemary, ginseng and 15+ stimulating botanicals — clearing the buildup that suffocates growth while energizing the skin your hair grows from. Sulfate-free and 100% drug-free.Why it works Reduces shedding by calming the scalp and clearing follicle-clogging buildup Energizes the scalp — caffeine and peppermint support circulation at the root Thicker, fuller-looking hair with consistent daily use Gentle for daily use — sulfate-free, color-safe, for all hair types The actives Caffeine — a clinically-studied stimulant that energizes the scalp at the follicle root Rosemary Oil — shown in clinical research to rival minoxidil for regrowth, while reducing shedding Panax Ginseng — an adaptogen that supports follicle health against stressors linked to thinning Peppermint Oil — cools and stimulates, clearing buildup for a healthier growth environment Backed by black sesame, licorice root, melatonin and more — 17 actives in total.Who it's forAnyone seeing more hair in the drain, a widening part, or fine strands that won't hold volume. Men and women, all hair types — ideal if you want a drug-free daily alternative to medicated regrowth shampoos. Pairs with Root Activator Conditioner & Spray, and amplifies the GLOW Peptide System.How to useMassage into wet scalp and hair, leave 1–2 minutes to absorb, then rinse. Use daily, or at least 3–4× per week. Follow with Root Activator Conditioner.Sulfate-free · Drug-free · For all hair types · Daily use