Pure cleansing. Thoughtfully formulated. Crafted for a balanced scalp and healthier-looking hair. When we created PÜR-ISHH Raw Elements Shampoo, the goal wasn’t another synthetic, fragrance-heavy product. Working alongside our formulation team, we designed a shampoo built around gentle cleansing and intentional ingredients your skin recognizes — without unnecessary additives or harsh detergents. Every element was chosen to cleanse while helping maintain natural balance, leaving hair feeling refreshed, soft, and easy to manage. A Gentle Cleansing System — Built Differently Many shampoos rely on aggressive sulfates that can feel overly stripping. We chose a coconut-derived cleansing system designed to lift away buildup while helping maintain the scalp’s natural moisture balance. Ingredient Philosophy — Purpose in Every Element • Organic Aloe Vera Gel — Helps hydrate and comfort the scalp. • Organic Vegetable Glycerin (Coconut-Derived) — Helps maintain moisture and softness. • Organic Olive Oil — Supports smoothness and manageability. • Organic Sodium Lauroyl Lactylate — A gentle cleansing agent chosen for a balanced wash. • Organic Biotin — Included to support the appearance of fuller, healthier-looking hair. • Organic Honey — Adds natural conditioning and softness. • Organic Coco-Glucoside / Betainate — Enhances a light, gentle lather. • Organic Hydrolyzed Quinoa Protein — Helps improve the feel and structure of strands. • Organic Sodium Cocoyl Isethionate — Supports cleansing while maintaining moisture balance. Our Clean Formulation Standards Hair care should feel intentional — never overloaded with unnecessary chemicals. • No parabens • No sulfates (SLS & SLES) • No phthalates • No synthetic fragrances or silicones • No PEGs or petrochemicals • No artificial dyes or colors • No harsh alcohols Thoughtfully sourced and cruelty-free. Glass Bottle Packaging — Purity by Design Packaged in a 16 fl oz amber glass bottle, chosen to help preserve ingredient integrity while reducing exposure to unnecessary plastics — a detail that reflects our commitment to quality. How to Incorporate Into Your Routine Apply to wet hair and scalp, gently massaging to create a light lather. Rinse thoroughly and follow with conditioner if desired. • Use daily or as needed • Add more pumps for a richer, more desired lather • Shake well before use • For external use only Why We Built PÜR-ISHH Raw Elements Shampoo This Way • Organic botanicals chosen for gentle scalp care • Coconut-derived cleansing system for a balanced wash • Naturally scented without synthetic fragrance systems • Packaged in amber glass • Thoughtfully sourced and cruelty-free PÜR-ISHH Raw Elements Shampoo — intentionally formulated, thoughtfully sourced, and crafted to elevate your daily ritual.
