What is the Reconstructive Shampoo 750? The Reconstructive Shampoo 750 ml is the technical cleanser and essential Step 1 of the cliCHair reconstruction method. Formulated with a balanced pH, it does more than remove impurities: it performs a controlled opening of the cuticles, priming the fibre to receive the protein complex of the treatment that follows. It is the backbar tool for depleted, fragile hair or strands compromised by alkaline chemical services. Who it is for For salons that need a high-performance backbar cleanser for frequent technical services, and for hair weakened by bleaching, alkaline treatments, or repeated styling. It initiates the repair process and restores the internal moisture gradient before the mask. Key ingredients Hydrolyzed Keratin — biomimetic protein that rebuilds the hair’s internal strength Sodium Hyaluronate (Hyaluronic Acid) — a humectant that creates a long-lasting water reserve Hydrolyzed Wheat Protein — film-forming agent that improves combability and adds a protective layer Balanced surfactant system — deep cleansing without stressing sensitised fibres or stripping colour Specifications Product type Reconstructing shampoo (Step 1) Size 750 ml (backbar) Key actives Keratin + hyaluronic acid + wheat protein Hair type Depleted, fragile, chemically treated Range Reconstructive (Edelstein) Availability In stock in Switzerland Results Wash after wash, the synergy of actives progressively strengthens the fibre. Hair regains elasticity, a silky texture, and multidimensional shine. The structure appears visibly more compact, with a drastic reduction in split ends and mechanical breakage during styling. Application protocol Technical cleansing: apply a dose to wet hair, distributing evenly across the scalp. Activation: massage thoroughly to generate a dense lather, working the product through the lengths to promote penetration. Using the Flexion (L) brush helps deliver the actives and begins detangling without stress. Processing time: leave on for 2–3 minutes to let the keratin interact with damaged areas. Rinse and prepare: rinse with lukewarm water. If hair is heavily occluded by styling products, repeat. Synergy: towel-dry and proceed with the Reconstructive Mask to seal the treatment. Maintenance & related products Follow with the Reconstructive Mask (500 ml backbar) and, for severely damaged hair, the Reconstructive Treatment vials. Recommend the retail Reconstructive Shampoo 250 to clients for home maintenance, and finish with Reconstructive Fluid as a leave-in seal. FAQ How long do I leave it on? 2–3 minutes, to let the keratin interact with the damaged areas before rinsing. Should I wash twice? If the hair is heavily occluded by styling products, repeat the cleansing for a thorough preparation. What is the difference from the 250 ml? Same formula: the 750 ml is the backbar format for the salon, while the 250 ml is the retail size for home maintenance. Full ingredients (INCI) Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide DEA, Sodium Chloride, Amodimethicone, Cetrimonium Chloride, Propylene Glycol, Amodimethicone, Cetrimonium Methosulfate, Sodium Hyaluronate, PEG-5 Cocomonium Methosulfate, Hydrolyzed Keratin, Sodium Cocoyl Glutamate, PEG-40 Hydrogenated Castor Oil, Hydroxyethylcellulose, Polyquaternium-20, Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Hexyl Cinnamal, Linalool, Limonene, Parfum (Fragrance).
