Redken Shades EQ Processing Solution Developer 33.8 oz / 1 Liter The official liquid developer designed exclusively for Redken Shades EQ Gloss. This approximately 7-volume hydrogen peroxide developer is formulated to preserve the acidic pH system that makes Shades EQ a gentle, conditioning gloss rather than a traditional haircolor service. Unlike standard developers, this solution does not lift natural pigment, allowing Shades EQ to deliver true-to-tone results, shine, and long-lasting color balance without compromising hair integrity. What It Does • Activates Shades EQ Gloss for accurate tone deposit• Maintains the acidic pH required for predictable results• Stabilizes viscosity for smooth, even application• Ensures correct depth, tone longevity, and color durability• Allows color correction, toning, glossing, and refreshing services• Does not lighten the natural base Why This Developer Matters Shades EQ is an acidic demi-permanent system. Using any other developer disrupts the pH balance and leads to: • Unpredictable tone results• Reduced shine• Poor durability• Uneven processing This is why no substitute developer should ever be used. Who It’s For Professional stylists performing: • Toning after lightening• Glossing and refreshing faded color• Color correction• Low-commitment color services• Gray blending (not full coverage) How To Use Mix 1:1 with Redken Shades EQ Gloss. Application options:• Bottle application for fast services• Bowl and brush for precision work Processing: • Standard: 20 minutes at room temperature• Gray hair: Up to 40 minutes• Resistant hair: 15 minutes under warm dryer with cap + 5 minutes cooling• Resistant gray: 20 minutes warm dryer + 20 minutes room temp Rinse and follow with a color-safe shampoo and conditioner. Pro Insight The liquid consistency is ideal for quick bottle services and ensures consistent saturation across all hair textures.
