Pervez Ghauri, Kjell Grønhaug, Roger StrangeCambridge University PressEdition: 5, 3/12/2020EAN 9781108708241, ISBN10: 1108708242Paperback, 300 pages, 24.1 x 17 x 1.5 cmLanguage: EnglishThis accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.Part I. Challenges and Ambiguities of Business Research1. Introduction2. Research in business studiesPart II. The Research Process3. The research process4. Research problems5. Research design6. MeasurementsPart III. Implementation7. Data collection for qualitative research8. Qualitative data analysis9. Data collection for quantitative research10. Description and preliminary analysis of quantitative data11. Multiple regression12. Additional methods of quantitative analysis13. Cross-cultural research14. Writing the final report.
