To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page. Reverse Engineering the Modern Bar will explore how bartenders can achieve the artistry and precision of high?end cocktail technology without relying on expensive or elaborate tools. This seminar deconstructs cutting?edge mixology equipment like centrifuges and rotary evaporators, and translates their functions into accessible, low?tech methods that preserve creativity and quality. Attendees will gain practical strategies for replicating advanced techniques with everyday bar tools, empowering them to innovate regardless of budget or equipment constraints. The session will combine live demonstrations, comparative tastings, and guided discussions to highlight both the science and craft behind modern cocktail technology. Participants will leave with concrete takeaways that inform actionable hacks for achieving similar results, a deeper understanding of the principles driving cocktail innovation, and a toolkit of adaptable methods to elevate their own bar programs. By bridging the gap between luxury tech and practical application, this seminar offers fresh, relevant insights that expand upon previous content in mixology education, moving beyond recipes into process mastery. Speakers:Edward Hansel Lukas B. SmithDanny ChildsJamaar Julal Logistics & Details Seminars will be hosted at the Ritz-Carlton, New Orleans and will range from 60-90 minutes. Brands will receive logo placement on the TOTC2025 agenda and signage and have the opportunity to have their product served during their sponsored seminar. Seminar sponsorships are responsible for the underwriting of the spirits served and will be ordered through the Foundation. Following May 18th, 2026, all confirmed partnerships will incur a 5% late fee (included in total at checkout) and payment is required in full by credit card. Seminar Sponsorships - Annual Education Underwriting The new Annual Education Underwriting model invites brands to support the TOTCF Education program year-round through a holistic lens, opening up opportunities beyond sponsoring seminars during the week of Tales of the Cocktail. To sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. To sponsor just 1 seminar, we recommend the Builder Level. To sponsor 2+ seminars and receive even more benefits, you can take advantage of our Mentor Level, Innovator Level, or Leader Level opportunities.
