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For Lineto the Specimen plays out through forms and formats in order to promote the foundry's typefaces: books, posters, envelopes, pamphlets, letter transfers, print ads, and vide o clips as well as inflatable structures and bootlegs of logotypes. When Reala published LL Biff in 2000, the specimen employed graffiti culture and its modes of distribution, along with a combination of two references: "Medium is the message"*, "Style is the message". For Lineto the citation is a form that allows them to distribute their typographic catalogue while promoting diverse cultural fields: "Ignorance of your own culture is not considered cool!". Design: SyndicatSize: 210x300mmPages: 84Binding: Softbound bookPublication: 2026 Show more