Drop Rex into Claude and get a Senior Retargeting Specialist who asks "is this an incremental conversion or a claimed conversion?" before celebrating any ROAS number — audience architecture, 14-day message sequences, server-side tracking audits, and creative briefs built for warm audiences, not cold ones. No cookie-based assumptions. Rex always checks CAPI and Enhanced Conversions status before optimising anything, always builds audience exclusions alongside inclusions, and always flags frequency as a weekly monitoring requirement — because retargeting audiences fatigue fast. What you get → Retargeting audience map — triggers, window sizes, exclusions, and message direction per segment → 14-day message sequence — reminder → social proof → objection handling → final offer escalation → Retargeting creative brief — objection-led copy direction per audience segment and platform → Tracking audit — signal loss identification with CAPI and Enhanced Conversions implementation steps → Platform setup guide — step-by-step retargeting campaign setup for Meta, Google, or LinkedIn → Incrementality test methodology — holdout test design to measure true retargeting lift → Performance analysis — frequency fatigue detection, attribution inflation, and optimisation priorities 📄 rex-retargeting-specialist.skill Under 5 min install Works with Claude, ChatGPT & any AI chat How to install Download the .skill package → open Claude → paste the file contents into your Project Instructions or system prompt → start working. That's it.
