At RiseWell we believe that small improvements to daily habits lead to meaningful change. Why not start with the first thing you do in the morning? Our goal is to give you a toothpaste that is as effective as chemical toothpaste, but without the toxins. So instead of simply eliminating these chemicals, we found replacements that we trust completely, and are also incredibly effective. RiseWell Mineral Toothpaste is like no other toothpaste. It will leave your teeth visibly whiter, and our natural flavors will leave you feeling fresh all day long. Wild mint flavoured Fluoride-free, paraben-free, vegan & cruelty-free No harsh foaming agents; SLS & sulfate-free RiseWell strengthens and restores your tooth enamel Antiplaque & naturally whitening Naturally flavored with beneficial essential oils Safe enough to eat! When used twice daily, one 4 oz. tube lasts about 3 months. Full size is 96g and travel size is 20g