The Essential Guide to Navigating the Challenges All Family Businesses Face Risking It All takes you inside the real rooms where family business decisions are made.With over 20 years advising more than 120 families across Australia and New Zealand, Philip Pryor shares the stories, struggles, and breakthroughs that reveal what it really takes to run a family business across generations. This book matters because: 70% of wealth transitions fail by the second generation, not because of money, but because of broken trust and poor communication. Succession planning is 80% emotional, 20% technical. Most families only focus on the legal and financial. Waiting too long to have tough conversations can cost businesses millions and relationships that can never be rebuilt. This book is not a finance manual. It’s not a strategy guide. It’s a practical, brutally honest roadmap for families who want to protect their business and their relationships. What you’ll find inside: Real stories of success and failure—from Philip’s own family business and the families he has advised. Practical tools for having conversations about succession, governance, fairness, and conflict. Insights for founders, next-gens, in-laws, and advisors navigating the tension between love and money. This book is for: Founders wondering what comes next. Next-Gen leaders stepping up to take the reins. In-laws and siblings caught in the crossfire of family and business. Advisors and professionals supporting business families. When families combine their two most precious things, family and business, they put both at risk. If your family is balancing legacy and livelihood, this book is for you.