Rita McGrath is a best-selling author, a sought-after advisor and speaker, and a longtime faculty member at Columbia Business School. Rita is considered one of the world’s top experts on strategy and innovation. She won the 2022 CK Prahalad award for scholarly impact on practice from the Strategic Management Society, and in the same year was inducted into the Business Excellence Hall of Fame. She continually ranks among the top 10 management thinkers globally by Thinkers50, and has won their #1 award for strategy. Rita’s most recent book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Rita is the author of four other books, including the best-selling The End of Competitive Advantage. Rita is among the most widely published authors in the Harvard Business Review, including the best-selling article, Discovery Driven Planning, which was the basis for today’s ‘lean’ startup philosophy, and was praised by Clayton Christensen as one of the most important ideas in management - ever. She is also a highly respected academic researcher whose work has won awards from the most prestigious management journals. On the lighter side, she was named by Fast Company Magazine as one of the 25 smartest women to follow on Twitter. Rita is recognized as one of a small group of experts who have built today’s best-in-class innovation practices. She has won many awards for her work and impact, including the “Theory to Practice” award from the Vienna Strategy Forum and multiple “best book” awards for her work.
![Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth [Hardcover] McGrath, Rita Gunther and Macmillan, Ian C.](https://cdn.shopify.com/s/files/1/0723/8831/3378/files/71_GZSJrbgL.jpg?v=1736113451&width=480)