MATTE LIQUID LIPSTICK ROACHE - plum red Discover the power of this deep plum-red vegan matte liquid lipstick crafted for every skin tone, every identity, and every moment that calls for unapologetic confidence. This shade is bold without boundaries, blending rich, moody plum with a hint of red undertone for a confident look. Roachie defies the ordinary, adding intensity to any look. The ultra-smooth, matte formula glides on with full pigment, delivering long-lasting wear that stays vibrant and smudge-proof through every experience. Created for those who believe in self-expression beyond stereotypes, offering a striking shade that feels like it was made just for you. As with all our products, our Roachie matte liquid lipstick is 100% vegan and cruelty-free, crafted without compromise. Step out, stand proud, and let your colour do the talking—because true beauty is for everyone, and it’s always unapologetic.