Most leaders agree: content is a critical part of a modern marketing strategy. But too often, it feels chaotic, inefficient, and impossible to measure. That’s where Robert Rose comes in. For more than 25 years, Robert has worked with Fortune 100 companies, high-growth startups, and global organizations to help transform content from a random spray and pray approach - into a strategic business function. As one of the original leaders of the Content Marketing Institute - he has consulted with more than 500 organizations including Salesforce, Microsoft, NASA, Hilton, and Roche Pharmaceuticals, guiding them through the complex challenges of digital transformation and modern content operations. Robert is a five-time author, and his latest book - Valuable Friction - is a bold call for businesses to slow down, invest in people, and build the kind of marketing organizations that technology alone can never deliver. His work helps teams move beyond speed and efficiency, toward meaningful integration, sustainable value, and competitive advantage. Robert’s previous books include Killing Marketing, Experiences: The 7th Era of Marketing, and the widely adopted Content Marketing Strategy, which is now the foundation for the American Marketing Association’s certification program in content strategy. Robert is also the co-host of This Old Marketing, one of the longest-running and top-ranked marketing strategy podcasts in the world. Whether he's helping marketers build scalable operations, create content that delivers measurable value, or rethink how teams collaborate across silos, Robert’s mission is clear: to help leaders make marketing smarter, content more effective, and strategy a competitive advantage.
