The Story The Deets Thsi design is inspired by one of the greatest movies of all time. Rocky was a cinematic love letter to Philadelphia and an homage to the grit, dreams, and drive that is in every Philadelphian. This is crystallized in that beautiful iconic moment when Rocky raises his arms atop the Phialdelphia Art Musuem steps overlooking the City of Brotherly Love. In Philly, it’s not about winning or losing. It’s about the process. It’s about getting back up after you’ve been knocked down. It’s about the fight that’s in all of us. No character represents that fighting spirit quite like Rocky Balboa. Haters from lesser cities might claim that Rocky is a fictional athlete, just a movie character. But make no mistake, Rocky is Real. And he lives within all Philadelphians. See more jawns like this in our Rocky Collection. Designed by real Philadelphians after a few rounds of Yuengling to inspire creativity Elastic stretch band makes this the most comfortable fitted hat you’ll ever put on, no matter your noggin size Embroidered design on front of cap and silver fabric under visor are both premium AF Athletic look with a structured mid-profile shape that lets the world know you’re a baller Definitely not made in a sweatshop, but we are looking into ways we can force the children of Cowboys fans into cheap labor
